Demand Generation Manager

  • Marketing
  • Remote job

Demand Generation Manager

Job description

Who we are

Our mission at Capacity is to help teams do their best work through our AI-powered support automation platform. Capacity provides everything you need to automate support and business processes in one powerful platform.

In order to help all teams do their best work, we need our Capacity team to be a reflection of the workforce. We believe that each individual voice, perspective and background brings inherent value to enhance our product, serve our customers and generate more ideas to solve complex problems.

It’s an exciting time to join Capacity. Our company is growing rapidly: we have experienced a 150% year-over-year revenue growth. Capacity has raised a total of $62.5 million dollars from individual investors, giving us the opportunity to make ambitious investments in our team and big bets on our future. Our total addressable market is infinite. Any company that relies on shared knowledge and bottomless documentation, desires data automation and reporting, or needs to streamline information and processes is an opportunity for Capacity to shine. By continuing to hire smart and humble teammates all over the country, we have the opportunity to see Capacity become a premier brand enterprise SaaS.

An amazing marketing team

The Marketing team is looking for an experienced SaaS marketer to lead a growing content and demand team. We like to say we’re small but mighty! Reporting to the VP of Marketing, this role will be a critical driver to growing our pipeline and bookings. You will be held accountable for creating content and campaigns that convert across a variety of channels including SEO, SEM, and working with our media and channel partners. The team you will be leading currently consists of a Marketing Associate and a Graphic Designer.

Why this job is exciting

As a Manager of Demand Generation you will…

  • Understand and drive growth in the following areas for Capacity:
    • Demand generation

    • Lead generation

    • Content marketing

    • Social media

    • Digital marketing (SEM, SEO, paid social, sponsored content)

    • Lead nurturing

  • Help develop marketing campaigns to generate opportunities and pipeline in our core ICPs, as well as work with the team to figure out additional ICPs

Within one month, you will...

  • Learn about our mission, our product, our value proposition, our customers, our team and our processes

  • Virtually meet each person on your team, as well as key stakeholders in other departments for a casual introductory call

  • Meet with our agency partners and familiarize yourself with them

  • Get familiar with our website and it’s architecture

  • Gain and understanding of our SEO strategy to date and start to setup your key reports

  • Meet with your supervisor to discuss departmental KPIs

  • Take inventory of and understand our existing demand generation campaigns

  • Begin formulating how you want to optimize and improve existing campaigns

  • Be celebrated for having a few optimizations and new campaign launches

Within three months, you will...

  • Continue to gain experience and comfort with our sales and marketing strategy

  • Have evaluated our current agency partners and have a plan to continue or change those relationships

  • Launch new campaigns across our channels

  • Have your plans on executing against our revenue goals approved by the VP of Marketing and in progress

Within six months, you will…

  • Work cross functionally with sales, customer success, marketing, and marketing operations to be consistently driving leads that convert into customers across channels

At your one year anniversary you can look back and say that…

  • You played a key role in the marketing team achieving their goal of 30% of company pipeline being sourced by marketing campaigns

  • Have led your team into future growth opportunities.

  • Look back with pride that you figured out how to implement ABM practices at Capacity.


About You

You love marketing, like really love it. You’re also data driven, strategic, and willing to roll-up your sleeves to get things done. You are also low ego and willing to experiment, but also be totally OK with being wrong if the data says so. You also understand how to collaborate with sales and make their jobs easy. Capacity is a startup, so you have the ability to thrive in an entrepreneurial culture.


  • 5+ years of marketing experience, preferably in B2B and responsible for the demand generation function at a SaaS company.

  • 5+ years experience with Google, LinkedIn, Facebook and other ad networks

  • 5+ years working with or around Salesforce, Marketo, Hubspot or other typical B2B tech stacks.

  • 3+ years managing other marketers.

  • An expert, or on your way to becoming an expert, in SEO, SEM, Content Marketing, ABM and nurturing leads.

  • You understand the full funnel and sales cycle. You know what works in the interest and awareness stage, and how that is different from down funnel marketing when prospects are ready to talk to sales.

  • You understand what good content is and how to make it. Whether it is an explainer video, an image ad on LinkedIn, or a blog article optimized for search, you know how to put it together.

  • You have experience working with agency partners and outsourcers to get things done.

Bonus if you have:

  • Experience in ABM

  • Experience in marketing $100k+ ACV SaaS products

  • Any HTML / CSS skills

Interview Process (~5 HOURS)

You apply

[30 min] High level screen with Kate Bell, Talent Acquisition

[60 min] Initial interview with Justin Schmidt, VP of Marketing

[30 min] Group interview with Marketing Team

[45 min] Interview with Marketing Operations Manager

[1 hr] Follow up interview with VP of Marketing and present short campaign exercise. Think of it as a working session to get to know who you’ll be working with the most.

[10 mins] Predictive Index at home assessment

[30 min] Interview with David Karandish, founder and CEO of Capacity

References and offer!

Still unsure?

At Capacity we value more than just hard skills. Our goal is to build a holistic and diverse team. If you aren’t sure if you qualify, just apply! We will carefully consider your application and are always grateful for any time and effort invested in Capacity.

But wait, there’s more!

At Capacity we believe in more than just building amazing products and helping our customers. Although we are now a remote workforce, we remember the neighborhood where we started. We still strive to elevate our community by furthering access to education and careers in the tech space. Our sister company, Create A Loop, brings rigorous computer science courses to underserved communities with little to no access to formal computer science education. There are many opportunities for our Capacity team members to serve and educate our Create A Loop students throughout the year.

What is compensation like at Capacity?

  • Salary range: $90,000 - $110,000

  • ACV Bonus plan

  • We offer fully funded medical premiums for each full-time team member and their dependents.

  • Stock Options

  • Minimum PTO requirements

  • 401K

  • Short Term Disability

  • Flexible work environment